Just dicking around producing general promo material with a little app called Comics Life, which I got bundled with an iMac in 2007, and If I ever have ten quid on my PayPal account, I'll punt for the upgrade.

As an interested layman, it's fascinating to play around with lettering-placement and see how even something like a small offset can markedly affect the tone. There's an artistry to it over and above simple typographical mechanics.